If you think that marketing via email is so 1998, think again. While email promoting was first on scene after the popularity of the Internet took off, it has not outgrown its uses. The infusion of new strategies ensures that e-mail marketing campaigns remain on the cutting edge of technology. Read on for tips on how marketing with email can work for you.
Construct your email so that it sounds personal. It has been shown that when customers feel a personal connection with a business, they are more likely to continue their relationship. For example, if you know why they signed up to get emails from you, include that reason in your email.
Test out variations of what you want to use on your subject line by using A/B testing. To do this, simply select an email and then send it to one half of your mailing list with one subject line, and the other half with a different subject line. This lets you know which subject lines are successful and which need some work.
Try many different email formats. To make sure it gets the most attention, important information should always be in the top portion of your emails. Experiment with a variety of formats, though, to determine which formats provide the best responses. When you have a layout that is very effective, stick with it. When you do this all of your customers know where they need to look for when searching for information they are interested in reading.
It is very smart to have people double opt-in in order to receive email messages from you. This might seem difficult, but it will ensure that those are customers who want to get your emails. As a result, you are less likely to get in trouble in the future.
Do not depend upon graphics-heavy emails in your campaign. Graphics are block by some email programs, so if you have a lot in your email, your audience may not be able to see or read the whole email. Too many graphics can also trigger the junk mail filter present in email programs, preventing your message from ever being seen.
There is still life left in e-mail marketing. If you take this article’s advice into consideration and stay on the lookout for more ways to innovate and improve your marketing via email efforts, there is no reason the strategy can’t continue to serve you admirably for years and years.