Business owners are always trying to think of ways to attract new customers without spending a lot of money. A great solution to this dilemma is an marketing with email campaign. If you don’t know the ins and outs of marketing with email, keep reading! This article has the information you need.
Keep your marketing copy on a personal, friendly level. As with many other types of marketing, people are more likely to respond if they feel a personal connection with you. One way to project a friendly tone is to include the reasons they signed up for your emails, if you know what those are.
Use a couple of different subject lines to test which one has a better response. Split your mailing list into two groups and mail one email with one subject line to one group and another to the other group. You will be able to see which subject lines encourage people to open your emails and which ones you should avoid.
Do not generally waste your time, or resources, sending out important marketing with email around major holidays. This is because people are usually out of their office and not next to their computers, so they won’t notice your emails. Yet, there may be exceptions to this. For example, emails advertising a holiday sale or a Black Friday campaign will attract attention at almost any time.
Give your customer a clear choice to opt in to your email marketing, and an easy way to opt out, in order to build customer confidence. Failure to do so can lead to you losing customers’ trust and it will tarnish the reputation of your business. Certain ISPs may even choose to blacklist you; this can cause a major problem, dampening your business and campaign.
Clearly, all businesses can take advantage of e-mail marketing in order to attract greater numbers of customers, for a much lower cost than other types of campaigns. For that low cost, you don’t have any reasons not to make use of a good marketing with email plan. Once you apply the tips from above, you will see results.
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