There are some practices you need to be aware of when promoting your company using email. Avoiding spam folders is key to having the reader see your email, but how can you know if your messages are effective. Read this article for solid advice about e-mail marketing.
Utilize special promotions and discounts as a way to make customers feel excited about getting emails from you. This email strategy has the dual benefit of rewarding your customers for their subscription to your newsletter and inspiring them to recommend that their friends and family do the same. Referral programs are excellent methods of growing not only your email base, but also your customer base.
Prior to contacting any of your customers through email, you should always get their permission to do so. People consider emails that they didn’t sign up for as spam so they generally just throw these messages away and don’t bother reading them. It may even violate your ISP’s policy by doing so.
You should have people who would like to receive your emails double opt-in. Although this might seem unnecessary, this guarantees that this person wants to view your emails. As a result, it eliminates the chance that you get into trouble.
Avoid using too many images in your emails. Many email readers block graphics, causing some people to miss the information which is not available in text format. If your email contains graphics, it is also much more likely that it will be sent to a junk folder instead of to a potential customer’s inbox.
There is no excuse for not getting permission, before sending emails to customers. When you do not use an opt-in method for emails, you destroy trust and credibility with your existing and potential customers. This will have negative effects on your business as a whole. You may even be banned by some ISPs and this can severely impact your business in a negative way.
These tips can upgrade your campaign in a huge way, but you need to use them to see results! Use the tips you have just read to improve your existing campaign, or to create a new one.
There are tremendous opportunities for small businesses and social entrepreneurs to support their communities through community foundations, donor advised funds and other means of giving back. Find the neighborhoods in
Lincoln County, Nebraska where you can make the most impact on the health of the community.