Do you understand the power of marketing via social media? Of that knowledge, how much applies to Facebook? Do you mostly market the traditional way, but need to update your strategy? Whether you’re a marketing pro or a novice, the tips here are going to help you out in your marketing campaigns.
Contests are a fantastic way to increase interest in your company. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.
Try a giveaway as a way to boost your Facebook marketing. Offer free samples to your subscribers who share your information with others. Post who the winners are to your Facebook page; do this often to grow your business.
Use Facebook Offers to share coupon codes or organize contests for your subscribers. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. If it is a really good offer, you can even promote it to non-fans.
Utilize custom tabs. You can use these tabs to put like-minded information in a particular spot and this will improve the layout and effectiveness of your posting. For instance, use a custom tab for any contests you might run.
If you want to only target current customers, use “custom audiences”. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.
The key to successful marketing with Facebook is having a strong base of fans. You should always aim at gaining a large following. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.
Know when you should and shouldn’t post on other walls. Posting your opinion on Facebook profiles that you don’t run can get your page some attention. But really consider whether it’s the type of attention that’s best, overall. Post when you want to say something that’s worthwhile. Do not spam other pages.
Those who may be new to this type of marketing may be more skilled than older folks who rely on antiquated methods, though this new frontier can level things out a bit. Of course, you have to use these tips to gain an advantage from them. Start your campaign plan today by using this advice and profiting from it.
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