Just about everyone knows several people that are on Facebook. It is even possible that your Mom or Grandma are on Facebook, too. You need to determine if your customer base uses Facebook. If they do, Facebook marketing campaigns may be ideal for your needs. Keep reading to learn how to succeed with them.
Hold Facebook contests. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Show proof that you have awarded the prize after the contest ends.
Make sure any content you publish is linked through your Facebook. If you publish a blog, configure Facebook to automatically include a link and summary of your post. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.
Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. This method will lower your campaign cost and increase your page’s conversion rate due to the fact that more leads will turn to actual sales.
Buy a Facebook ad. These ads can target a specific market if you desire. There are many budget tools to work with as well. There are also no long-term commitments required. You can stop your ad whenever you want.
If your need for customer interaction is not a regular thing, then a Facebook page will not be of benefit. Those customers are random, so they do not have any reason to read your daily posts. Instead, turn to Facebook targeted ads to reach new customers.
Immediately answer any questions and comments that your followers post on your Facebook wall. If someone takes the time to speak to you on your profile page, then you need to make the time to speak back to them. Think about Facebook postings as the same as business calls. When people have questions or comments about your business it is necessary for you to respond.
Facebook is a wonderful tool to reach the masses for your company. Use your knowledge along with these tips to get your brand messaging across to a whole new group of people. The more work you put into it, the more profits you’ll earn.