Unfortunately, when someone hears the term “email marketing”, the word “spam” comes to mind, which is really off-putting. It is your responsibility to come up with email campaigns that your customer will like, look at, and act upon. These are some great ideas you can try right away.
Use A/B testing to test out different combinations in your subject line. Choose an email and split the mailing list in half, sending each half an email with a different subject line. This strategy will show which subjects customers open, and which get ignored and sent to trash.
Be sure to get permission prior to contacting any consumer through email. Most people disregard unwanted emails and often delete them unread. You could also violate ISP’s policies by sending out a lot of emails to your customers who do not want to receive them.
Limit your marketing email messages to only one each week. Your customers, like you, have busy lives and probably receive many emails each day. If you send too many emails, people will skip over them, and you won’t reap the benefit of your hard work.
Avoid using too many graphics in your marketing newsletters. Certain email programs will block email that is packed with graphics, so certain members of your audience might not even be able to access your information. Besides that, spam filters are more apt to sort your emails as junk mail if they contain lots of graphics.
Passive Feedback
Use passive and active feedback to make your marketing with email efforts stand out. Active feedback entails soliciting suggestions and opinions from your subscribers. Passive feedback could even be invisible and is subtle to the reader. Passive feedback involves the use of various tools that show you which links are being clicked on most often, and which pages are getting the most response from your site visitors.
Your audience must be your focus as you take the knowledge you’ve gained from this article and build it into a campaign. Think about what readers might want to see. What would they be interested in reading? How can you develop these ideas into things that are also financially beneficial to you? Use these answers to chart a course for yourself.
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