Marketing with email can be one of the best ways to interact with customers and to build a larger customer base. There is so many ways to utilize marketing via email that it’s overwhelming for some. This article will give you information on how you can integrate marketing via email into your business strategy.
Create email copy which is personal and endearing. If you send emails which the reader identifies with, they will be more apt to buy from your company. As an example, if you happen to know the reason they signed up for your emails, then be sure to include something about that in your email.
Only send email to customers after they have agreed to receive your mailings. Most people disregard unwanted emails and often delete them unread. ISP policy violations may also occur if you send mass emails to people who don’t want them.
Generally speaking, it is not a good idea to send out important marketing email messages during major holidays. Because people are not checking email as frequently around these times, your email is more likely to be ignored. There are obviously exceptions to this rule. For example, emails advertising a holiday sale or a Black Friday campaign will attract attention at almost any time.
Provide an incentive with each email you send to your customers. Customers who get something out of working with you are more likely to buy from you. You could give them free shipping if they follow the link in the newsletter and buy more than $50 worth of your products.
It’s important that you have someone’s permission before you put them on your email list. If a customer feels that your email is unsolicited, there is a greater chance that your customer will delete or unsubscribe. If your ISP gets many complaints, they could block you from sending emails because you can be viewed as a spammer.
Perhaps an obvious, but nevertheless critical, email marketing tip is to verify the accuracy of all email addresses. Do not waste your time going through your list of contacts to correct typos or calling your customers on the phone to get their email address. It’s a waste of time.
As this article told you, marketing with email is one of the best ways to keep in contact with your customers, increasing your customer base at the same time. What you’ve read here will help you to get off on the right foot, creating emails your customers both read and enjoy.
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