Sending tons of unwanted emails to your customers is a sure way to get them mad at you, even if they opted in to your list. When you run an email marketing campaign, you want the message to be relevant and stand out. If you send lots of messages that aren’t really all that interesting, your customers will tire of your messages and block them. If you want to put together relevant email messages that will be eagerly anticipated by your readers, follow the advice in this article.
Ask permission before sending emails to customers. Most people disregard unwanted emails and often delete them unread. Sending out bulk, unsolicited email to customers may also violate your ISP’s terms of service.
Keep in mind that the ultimate goal with marketing via email is to get your product sold. This means that all of the emails are just steps towards a reader purchasing from you. You could do this by making an email that highlights information about a new product, promotes an older product or offers a special deal.
One marketing email per week should be sufficient to maintain communication with your customers. Your customers, like you, have busy lives and probably receive many emails each day. Sending more than one a week may make them skip or delete your messages without regarding your work.
In general, don’t send important marketing with email messages near holiday time frames. Your emails may get overlooked since many people aren’t around their computers at this time. Yet, there may be exceptions to this. Emails about special promotions like Black Friday are exceptions to this.
Hopefully, you have seen from this article, the importance of an email campaign that builds interest and value with your customers. Your customers are wise to email campaigns, and will quickly drop out of any that appear to be spam-worthy. Apply the advice from this article so you can create quality content in your emails that your customers will appreciate.