Folks everywhere seem to truly love Facebook. The millions of users there want to know about your products, too. Keep reading to find out what you need to know.
It is important that your published online content is linked to your Facebook account. If your site has a blog, include a summary and then link the posts automatically via your Facebook. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.
Share Content
Think of Facebook as a way to share content. It’s not all about chatting it up with your friends; it’s also a great place to share content too. Use it in this way. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. You will discover that Facebook has the ability to draw lots of traffic.
An effective marketing strategy is to offer a giveaway. Give something away a winner picked from you followers. You do not need invest much money, but you can increase your base of potential customers.
If you are a company that only deals with your customers every now and again you shouldn’t need a Facebook page. Customers like this are transient, and therefore may not follow your daily activities closely anyway. You should definitely be focusing on targeted Facebook ads.
Offer an easy way for your followers to sign-up for contests. If you give the audience something when they sign up to get marketing messages from you, it can lead to potential customers becoming paying ones. Use contests or freebies to entice them to give you their contact information.
Social Media
You don’t want to always assume that your absolute best option for marketing through social media is Facebook. It is a widely used platform, but depending on your target audience, another social media network may be a better choice. Do more research on your target audience to get a better idea of which social networks they use the most before launching your campaign.
Only post updates that are pertinent to your area of business. You may want to pontificate about politics or your new kitten, but some of your followers might be offended or bored if you do. Personal projects and updates should be shared using your personal account.
Make sure you try your best to give your brand a personality. If people find your posts to be dull and boring, this will reflect poorly on your brand. You need to retain your professionalism all the time, but give your company a bit of sparkle.
Look for opportunities in leadership. Facebook offers a great place to become a leader within your niche. Any time you can you should try to answer people when they have questions about something you’re an expert on. This will expose your brand to a lot of new people.
As was stated earlier, all sorts of people use Facebook. You’ll be surprised at just how effective Facebook is to market your business through. Use what you just learned and get ready to see your business do well.