Marketing with email is a subject that usually sends people looking the other way when they hear about it. However, if you arm yourself with the necessary knowledge, it can be an invaluable tool for growing your business.
Always proofread your emails. You have to be sure that everything in the email is correct. Before sending out your email, test the layout in a few different email clients to be sure it can be read the way you would like it to be read. Additionally, if you use email links, make sure they aren’t broken.
Subject Lines
Test variations of your subject line via A/B testing. Split your email list in half and send emails to the two groups of addresses using different subject lines. This lets you know which subject lines are successful and which need some work.
Experiment with different formats for your email newsletters. The beginning of your emails should include new information and offers. Try to use different formats to find out which ones will work and which ones won’t. Once you realize what is successful, stick with it. This helps your customers learn what they can expect from your business and where to find information that they are interested in.
You should always have permission before emailing any individual. If you fire off unsolicited emails, the recipients are not likely to take you seriously. In fact, many may find such emails annoying enough that they will not do business with you in any capacity.
It’s a great idea that you require people to double opt in if they’re wanting to receive emails from you. It may seem unnecessary, but it ensures that each subscriber truly wants to receive your messages, which reduces the likelihood that you or the provider of your email services will be accused of spamming or sending unsolicited messages.
Limit your email communications to once a week. Most of your customer base probably has to tend to many other email messages each day. If you send too many messages, your customers may just tune out your messages and only read the messages they deem important (and marketing messages are never deemed important).
Active Feedback
Utilize both passive and active feedback in your email campaigns. Active feedback is obvious: ask visitors for suggestions and advice. Passive feedback is less obvious, or sometimes non-existent, to readers. You could use whatever software and tools you have to determine the links that are clicked on, most of the time.
The above should give you a better understanding of how marketing via email works and how you can benefit from it. Take the advice you just read to heart and you will soon achieve impressive results.
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