With everyone chained to their computers these days, marketing via email is the smartest method you can use. Read the article below for tips to help you grow your email list if you’re even remotely considering using e-mail marketing.
Do you want to be known as a spammer? If you are emailing people who don’t wish to be on your mailing list, they will most likely delete your emails. This will ruin your reputation, cause many ISPs to block your emails, and you might even end up on an Internet spam blacklist.
Be certain you send correspondence only to those eager to receive it. Sending emails to people who didn’t request them is called spamming. They will question whether they know who you are and if what you are offering matters to them. Your emails will not even be opened. Do not waste your time emailing people you do not know.
Each email should have one clear message. Keep the content down to a digestible amount of material. Throwing too much at a customer will overwhelm them. Create a message, keep it short and make your point. Audiences are sure to appreciate your willingness to limit the message to just the most relevant material.
Test your subject line using two variations for the same email. Create an email with two separate subject lines. Send an email with the first subject line to half of your list, and an email with the second subject line to the other half of your list. This strategy will show which subjects customers open, and which get ignored and sent to trash.
Do not send emails to random addresses or people who have not authorized you to do so. Most people just delete email that they have not requested. You might also discover you are violating your ISP policy when you send emails to people who did not want to receive them in the first place.
Try to not send more than a single email marketing message in a week. Chances are, your customers receive a ton of email everyday, just like you. If you send too many messages, your customers may begin deleting them unread.
There is a lot of information contained in this article, have you been able to digest it all? You should either read this article again or print it out, so that you can use it as a reference in the future.