Is your company using Facebook? If not, you’re really missing out on a huge audience! If you already have a Facebook presence, it won’t matter much unless your marketing campaign follows best practices and avoids worst practices. Keep reading in order to find out how to develop a good marketing strategy on Facebook.
Your fans should be interacted with on a regular basis so you can cater to their needs. Make sure you take notice when people post on your page. You can gain valuable ideas from these posts. This makes it important that you give back to your fans and don’t ignore them because they helped you achieve success.
Link all of your published content to your Facebook. For example, link a summary of your blog onto Facebook if you have one. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.
Do not let spam overtake your page. When editing your page, look at filter options so spam can be looked into, even if you are not on all the time. Page administrators can add keywords into the tool that will help keep things filtered.
When you use custom audiences, you are able to target your ads to them by using their email addresses. This will lower your marketing costs and increase the company profits in the long run.
Offer an easy way for your followers to sign-up for contests. Having potential customers sign up and provide you with contact information means you’ll have the ability to continue to interact with them. Offer something valuable in return for signing up, or create a sweepstakes which requires that information for entry.
Avoid posting updates that are irrelevant to your brand and customers. You might be tempted to talk about current events or share a more personal update, but keep in mind that these topics might not interest all your subscribers. If you wish to share personal information, do so on your personal Facebook page.
Now you should be ready to get your business onto Facebook. You should have everything you need to get started, so there’s no more excuses for not getting on Facebook. Whether you are an old hand at Facebook marketing, or just a novice, there is always room for improvement. Use these tips to get started.