Many people are intimidated by the concept of marketing via email. If you take the time necessary to learn how e-mail marketing can help your business, then you will appreciate it.
You want your email to be as personal as you possibly can. As with marketing in general, the more personal you are, the more likely a customer will trust you and work or purchase with you. You can use their name, mention items they might like based on past purchases, or show them items in their favorite color.
Know the audience you are targeting. After you have a couple of people reading your emails, consider finding ways to get them to ask their friends to sign up. Make it easy for people to invite interested friends by including a “Subscribe” link in every email message you send out. This way your base will grow organically.
Subject Lines
Use A/B testing to view the subject line. Take one particular email, split the mailing list into two groups and send each group the same email but use the two different subject lines. This allows you to determine which subject lines lead to subscribers opening your emails, and which get deleted without a second thought.
Don’t send out email from a subscriber without consent or permission. If you’re sending out emails that are considered as spam, people may not take you very serious. You may lose many of your customers, which is the total opposite of your marketing goals!
Make sure your emails contain unique and informative content rather than simply promotional material. Present special articles or information that is unique to the email and not your site. Also give them deals on whatever products and services you sell. Sending holiday messages or birthday greetings will demonstrate your interest aside from business purchases.
This article should have given you the knowledge you need to help you create a campaign which will help you reach your goals. So, implement all you have learned and you will surely see an increase in your site’s popularity.