Is your company an important part of your life? If it is worth much to you, you have to make that just as important for your clients. Thus, reputation management is vital. Here are some suggestions to get you started.
Try to have a great personality online. You can’t just post status updates or tweets without interacting with followers. Answer questions and respond to comments in a timely manner. If you aren’t sure of the answer, tell the follower you are looking for an answer.
Maintain a good image by working to alleviate customer dissatisfaction. You can show all your customers that you care when you turn one individual customer’s bad experience into a positive one. If you have the ability to do it online, that’s the best option. The other customers out there, and prospective ones, will be shown that you work on customer complaints quickly so they will feel more comfortable doing business with you.
Watch social networks all the time. It has been shown that fifty percent of those who post comments and concerns online expect to receive replies. Reply promptly if you can. Because many business are not vigilant in responding, your promptness in response can make your business stand out.
Run your business social media accounts in a professional way. It’s a big part of your business, so it must be watched over carefully. Act like a human, but do not get too personal.
Always be fair with your employees. Many people falter with this, and it can cause serious consequences. If disgruntled employees start talking, you may lose customers.
If you are holding a private promotion or sale, don’t make it public. If a discount is involved, this is particularly true. You never want to post exactly how you are handling a complaint only to see more complaints from those trying to get something for free.
As this article showed you in the beginning, if you care about your business, you need to be sure your clients care about it too. Your reputation plays a key role in this. Use what you’ve just learned to keep your reputation pristine and your customer base intact.