How you manage reputation can determine whether you succeed or fail in your career. Many do not consider the impact their reputation can make on their business. Fortunately, what follows is a compilation of expert tips to help you with the process.
A good offense is always the best defense when you’re considering your brand’s online image. Make sure there are many positive comments about your brand so they will drown out whatever negative comments pop up. Also, make sure that your positive content is fresh.
Stay personable. Simply sending out tweets and updating messages is never successful unless you take the time to directly communicate with your consumers. If a question is posted, answer it quickly. If you are not sure of the answer, let them know that you will find out and let them know.
Keep a good reputation and satisfy unhappy customers. You will show customers you care by turning a bad experience into a positive one. If the information is available online, it increases the audience of those who know you are willing to rectify a situation. Potential customers can see your efforts and will want to work with you.
Keep an eye on social networks. Most consumers expect their comments and questions to be responded to. Try to reply the same day to any inquiries you receive. Many businesses aren’t that vigilant, so being responsive can make you stand above the rest.
Keep a close eye on how you are perceived on the Internet. A displeased customer may talk about you online, and you can see this through a search engine result. This can help you make sure this information doesn’t reach the top. Try to do this once or twice a month.
Be sure that you have your social media sites run professionally. These pages represent who you are, so it is important that no one is given a chance to see them in a negative light. Try not to escalate things to the next level though.
Keep private promotional services private. This is key, particularly if you use large discounts as a tool to resolve customer complaints. You don’t need to post what’s going on with a complaint and then receive tons of them demanding free stuff from you.
Without knowledge of reputation management, it is hard to become successful. People’s perceptions matter. Thus, it pays to read the information above as often as necessary.