When people hear words like “e-mail marketing,” what comes to mind immediately is spam, thus they shut their minds to what it has to offer. It’s a tough job to create email promoting campaigns that are engaging and get customers to buy, but it can be done. Read on to find great tips and secrets to create a campaign which works.
You can use A/B testing to improve the results of your emails’ subject lines. Send half of your messages with one subject, and half with the other. This will let you see which types of subject lines increase your open rates and, conversely, which types of subject lines get ignored in the inbox.
Consistency is important. Be consistent in your emails, using the same colors, and always including the company logo. The font you choose should be something that everyone can clearly see. People will eventually recognize your layout and know right away that you are the sender. You should always have a goal of becoming familiar to your customers, especially when you are using an email marketing campaign.
Always obtain permission before you contact your customers via email. Unwanted emails are usually viewed as spam, and are ignored or deleted without being read. Your ISP may take action against you as well because sending out lot of emails can be seen as spamming, which may be against their policies.
Don’t send emails to people who have not given their express consent. Spam emails will diminish your credibility within your customer base. In fact, many may find such emails annoying enough that they will not do business with you in any capacity.
For maximum effect, it is advisable to offer many options to your email promoting customers. Allow your subscribers to choose the number of messages they would like to receive and how often, as well as what information they want to disclose. When your customers feel that they are somewhat in control of the process, they will be much more satisfied.
Always know what your customers want and what audience you have; use this information and make it a successful campaign. What are they hoping to see? Write content that is interesting to them. How can you get those thoughts converted into sales? Implement the tips found here to get started in the right direction.