Facebook marketing is both simple and far-reaching. Don’t blow Facebook off; instead, take advantage of the marketing opportunities it can give you. Keep reading to learn how to successfully incorporate Facebook marketing in your business.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If your site has a blog, include a summary and post links via Facebook. You can also link your Facebook page to your Twitter account so your tweets will show up there.
Make your page stick out. You can accomplish this by including a lot of photos and making it very colorful. Most users on Facebook are visual.
When someone sends you a message or comments on your page, reply to it. Be appreciative that they took the time to write you, and answer their inquiry in the best manner possible. Don’t hesitate if you find a link that leads to an answer, even if it’s not something you’ve written.
Carefully consider any updates you plan to post. You can very quickly alienate your audience with poor content. Updates need to be entertaining, helpful, or educational. Take advantage of Facebook Insights as a way to discover which updates are truly useful in order to give followers what they like most.
Be sure your posts are valuable. Your fans follow you because they get something of value from your postings, whether it’s a nod towards your best products or early-bird access to the latest sales. Avoid “selling” on your Facebook page, so as to avoid popping up too much on your subscribers news feed.
Ask people in your fan base to comment on your recent product decisions. People like to feel that their opinions are important and valued. Get customers involved in decisions with your company or brand. For instance, if you are a blogger, consider asking them what posts they’d like to read.
If you are going to use Facebook in your marketing strategy, be aware getting started may be tricky. Start the marketing process by displaying the Facebook button on your company’s website. This way your customers can easily flit from one medium to the other without you having to be too “in their face” with promotion. Anyone who “Likes” your page will get updates on your company easily and quickly.
Facebook is an amazing tool as the audience there is hugely varied. Instead of ignoring it, be sure to implement Facebook marketing. Use these tips and you’ll get great results.